A Saudi market-entry consultancy
The Kingdom opens
to those who arrive
with the right hand.
Salsly guides international high-tech companies into Saudi Arabia and the wider Middle East — with tailored models, twenty years of relationships, and a quiet conviction that geography is destiny.
— Market Readiness
Is your company ready for Saudi Arabia?
A private 19-question diagnostic. Reviewed by a partner in three business days.
Complimentary · No commitment · NDA on request
— Vision 2030
The Kingdom is rewriting its economy at a speed without precedent.
— Giga Projects
Landmark megaprojects. One transformation.
Vision 2030 is not a white paper — it is a construction site the size of a continent. These projects are where international technology finds its first contract.
NEOM
A $500B cognitive city spanning 26,500 km², including The Line, Oxagon, and Trojena.
The Red Sea Project
Regenerative tourism across 28,000 km² of archipelago with its own airport and 50 resorts.
Qiddiya
The world's largest entertainment city — 360+ km² of gaming, motorsports, and culture.
Diriyah Gate
A $63B cultural and heritage destination at the birthplace of the Saudi state.
New Murabba
Riyadh's new downtown district anchored by a 400m cube icon and 19 km² of mixed-use innovation.
King Salman Park
One of the world's largest urban parks — 16 km² of green space at the heart of Riyadh.
— Strategic Initiatives
Strategic programs. One blueprint.
The giga-projects are the visible engine. These programs are the invisible infrastructure — policy, finance, lifestyle, and partnership frameworks that make the engine run.
— Our Approach
Relationships first.
Paperwork second.
Pilots, third.
Saudi Arabia is not a market you can land in on a flight from London. It is a network you have to be invited into. For two decades we have spent our weeks in the majlis of decision-makers — building the trust that contracts are written on long before the contracts are written.
Our work begins with a single question: why now, and why you? The answer dictates the model. Sometimes that means an 8-week scouting brief. More often it means twelve months as your in-country team.
"We do not sell market access. We sell the judgment of when to use it."
— Services
Our disciplines.
One unbroken thread.
Engagements are assembled from the disciplines below. Most clients begin with two — strategy and partnerships — and grow from there as the conviction hardens.
Market Entry Strategy
A complete go-to-market blueprint — sized to your product, your runway, and Vision 2030 priorities.
Regulatory & Licensing
MISA, SDAIA, CITC, SFDA. We navigate the licensing maze and secure the approvals you need to operate.
Local Partnerships
Warm introductions to the family offices, system integrators, and ministries that actually move budgets.
Government & Enterprise Sales
We open doors at PIF portfolio companies, Aramco, STC, and the major ministries — then help you close.
Talent & Entity Setup
Branch, LLC, or RHQ — incorporation, Saudization planning, and the first ten hires that define your team.
Localization & Compliance
Data residency, Arabic product, cultural fit. The unglamorous work that decides whether you survive year two.
— Majlis, King Abdullah Financial District
— Why Salsly
Twenty years of being in the room when it mattered.
Salsly was founded in Riyadh in 2005, the year before the country joined the WTO. We have lived every chapter since: the diversification push, the NTP, Vision 2030, the giga-projects, the rise of PIF as the most consequential investor on earth.
Our team is half-Saudi, half-international by design — fluent in both the Friday lunch and the Monday boardroom. We are small on purpose. We take fewer than twenty new clients a year.
— The Face of Salsly
Twenty years of opening the Kingdom
to those who arrive with the right hand.
Turki AlSakran is the CEO & Founder of Salsly. He has generated $10bn+ in revenue across Huawei, HPE, BAE Systems and more — and now directs that same network toward the companies we represent.
— Engagement Models
Three doors. Pick the one that fits the season.
Every engagement is shaped to the client, but most begin from one of three starting points.
Scout
4–6 weeksDiscovery engagement
A focused diagnostic for founders deciding whether the Kingdom is the right next market.
- —Market & competitor mapping
- —Regulatory landscape brief
- —20 qualified buyer conversations
- —Entry-cost model & timeline
Beachhead
3–6 monthsLaunch engagement
Our flagship engagement: from zero presence to a signed pilot with a named Saudi customer.
- —Entity setup & MISA licensing
- —Local leadership recruitment
- —Partner & channel selection
- —First paid pilot, contracted
Anchor
12 months+Scale engagement
Embedded growth partnership for companies committing to the region as a primary market.
- —RHQ structuring & PIF mapping
- —Enterprise & government sales
- —Board-level government affairs
- —Regional expansion: UAE, Qatar
All engagements are scoped after a complimentary call. We work on retainer plus a success component tied to outcomes that matter to you.
— Sectors
Where high-tech meets a sovereign appetite for transformation.
We focus where the Kingdom's capital is moving and where deep-technology products have an asymmetric advantage.
— Complimentary
The 2026 Saudi Market Entry Brief — yours in 60 seconds.
24 pages. Vision 2030 spending priorities, MISA licensing timelines, PIF portfolio access, and the seven mistakes foreign tech founders make in year one.
— Begin
Tell us what
you would like to
build here.
The first call is private, complimentary, and one hour. You leave with a candid view of whether and how the Kingdom is your next move.
- ✓Reply within 1 business day
- ✓NDA available on request
- ✓No cold outreach — ever
- ✓Trusted by 140+ international scale-ups